This text is relevant to our inquiry projects because it reminds me that audience is very important. I found this to be helpful because I need to consider my subject and the issues I may find to be important, but also what my audience may find to be important for me to discuss. I was not too sure what "do these questions and concerns differ from those of the scholoarly discourse community" meant. Is this talking about the general academic discourse we have been talking about, or the specific discourse of our subject? And if it is the latter, and I'm not an expert in the visual literacy discourse how can I know if my questions and concerns differ from those of the scholar in that discourse?

The second paragraph of the text really focused on audience and what assumptions and thoughts people may already have on your subject. You can take those assumptions, questions and concerns and try to research and address those in your paper so you appeal to your audience's concerns.